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在此阶段，以酒泉卫星发射基地工程为
基础形成的“艰苦创业、铸造精品”的“大漠
精神”，载入中国建筑发展的史册。中国建筑
operations, thus having developed by leaps and
导入CI战略，实施文化整合与品牌统一，强力 bounds in all its business fields.
推进了“中国建筑”“中海地产”品牌建设，为 At this stage, CSCEC established the “Desert
Spirit” highly featuring “hard work and desire for high
中国建筑的快速发展奠定了形象基础和文化
quality products” based on its successful completion
基础。尤其是1996年在中国建筑系统内开始 of Jiuquan Satellite Launch Center Engineering
的文化理念、CI战略、行为规范“三位一体”文 Project, which was honorably recorded into China’s
architectural development history. CSCEC positively
化建设工程，使得项目管理和文明施工有机结
introduced Corporate Identity (CI) strategy and
合，文化和管理有机结合，对内成为集团文化 implemented the cultural integration and unified
融合的突破口，对外成为同业学习的典范，产 brand to vigorously promote the brand building
of “CSCEC” and “China Overseas”, thus having laid
生了积极的社会影响，开启了中国建筑企业文
the image foundation and the cultural foundation
化发展的新篇章。 for the fast development of CSCEC. Especially in
1996, CSCEC ambitiously promoted “3-in-1” cultural
building program, respectively the cultural concept,
CI strategy and code of conduct, thus having
brought into solid combination between project
management and civilized engineering construction,
and between culture and management, leading
to an inner breakout and setting a good example
for other enterprises in the industry while making a
positive social impact and initiating a new chapter
in the corporate cultural development in China’s
architectural construction industry.
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