Page 13 - zjxt
P. 13
大发展时期 (1992年-2002年)
Great Development Period (1992-2002))
乘着小平同志南巡讲话的东风,中国建筑 在此阶段,以酒泉卫星发射基地工程为
加大了改革发展的步伐。 基础形成的“艰苦创业、铸造精品”的“大漠精
这一时期,中国建筑承接了国内外一系列 神”,载入中国建筑发展的史册。中国建筑导入
Strongly inspired by the Southern Tour Speech operations, thus having developed by leaps and
知名、重大工程项目并再创建筑奇迹。二局、 of Deng Xiaoping, CSCEC quickened its pace for the CI战略,实施文化整合与品牌统一,强力推进了 bounds in all its business fields.
三局在深圳地王大厦项目创造了“两天半一个 efficient restructuring and development. “中国建筑”“中海地产”品牌建设,为中国建 At this stage, CSCEC established the “Desert
During this period, CSCEC contracted and Spirit” highly featuring “hard work and desire for high
结构层”的“新深圳速度”。中建八局在“天上 筑的快速发展奠定了形象基础和文化基础。尤
undertook a series of well-renowned and important quality products” based on its successful completion
无飞鸟、地上石头跑”的戈壁腹地巴丹吉林沙 domestic and overseas engineering projects and 其是1996年在中国建筑系统内开始的文化理 of Jiuquan Satellite Launch Center Engineering
漠承建了酒泉卫星发射中心工程,并以顽强拼 continuously created architectural miracles. China 念、 CI战略、行为规范“三位一体”文化建设 Project, which was honorably recorded into China’s
Construction 2 nd Engineering Bureau and China architectural development history. CSCEC positively
搏的铁军作风,高质量完成了建设任务,创出了 工程,使得项目管理和文明施工有机结合,文
Construction 3 rd Engineering Bureau created the “New introduced Corporate Identity (CI) strategy and
三项世界第一、一项亚洲第一、三项中国第一 Shenzhen Speed”—“One structural floor constructed 化和管理有机结合,对内成为集团文化融合的 implemented the cultural integration and unified
的建筑奇迹。 in two and a half days” in building Shenzhen Di 突破口,对外成为同业学习的典范,产生了积 brand to vigorously promote the brand building
Wang Commercial Center. China Construction 8th of “CSCEC” and “China Overseas”, thus having laid
这一时期,中国海外集团成功在香港上 极的社会影响,开启了中国建筑企业文化发展
Engineering Bureau took its initiative to conduct the the image foundation and the cultural foundation
市,实现了生产经营与资本经营的有机结合,各 engineering construction for Jiuquan Satellite Launch 的新篇章。 for the fast development of CSCEC. Especially in
项业务实现了跳跃式发展。 Center Engineering Project in Badain Jaran Desert 1996, CSCEC ambitiously promoted “3-in-1” cultural
Hinterland highly featuring “No bird flying in the sky building program, respectively the cultural concept,
while only stones rolling on the ground”, completing CI strategy and code of conduct, thus having
the construction task with high quality by the Iron brought into solid combination between project
Army’s pioneering spirit while creating the architectural management and civilized engineering construction,
miracles as the project won three world No.1s, one Asia and between culture and management, leading
No.1 and three China No.1s. to an inner breakout and setting a good example
During this period, China Overseas Holdings Co., for other enterprises in the industry while making a
Ltd., successfully launched its IPO in Hong Kong Stock positive social impact and initiating a new chapter
Exchange and quickly realized the highly effective in the corporate cultural development in China’s
combination of the production operations and capital architectural construction industry.
10 11